http://www.wvss.net/rss.asp WVSS blog and CEO's blog en-us http://www.wvss.net/blogDetails.asp?ID=84196
Many businesses send email marketing campaigns to their customers and potential customers. And so they should. Email marketing still remains one of the most effective forms or marketing available to businesses today. But how many businesses actually do it correctly? This blog focuses on another important aspect of email marketing – the creative.]]> http://www.wvss.net/blogDetails.asp?ID=84196 Saturday, 11 June 2011 12:00:00 GMT http://www.wvss.net/blogDetails.asp?ID=68008
This article highlight 10 steps that should be taken to ensure that your email campaigns are delivered to your specified databases.]]> http://www.wvss.net/blogDetails.asp?ID=68008 Sunday, 30 October 2011 12:00:00 GMT http://www.wvss.net/blogDetails.asp?ID=34145
Web technology constantly evolves. This we know. Rightly so, most innovation focuses on user experience and improving how users can interact and engage with websites. As a result, most new and well designed websites do attempt to provide greater engagement with its visitors in order to help increase interactivity, brand loyalty and ultimately conversion. But there's more that businesses can do...]]> http://www.wvss.net/blogDetails.asp?ID=34145 Sunday, 25 September 2011 12:00:00 GMT http://www.wvss.net/CEOblogDetails.asp?ID=8217
This morning, I received one of the most frank and honest emails from a company that I have ever received. Airbnb.com is a well known website and over the last month or so, after the homes of one of their clients was vandalized, having received much criticism after the case was handled poorly. But today, the CEO of Airbnb.com, Brian Chesky has sent a mail to all of the site's members explaining what they did wrong and how they are planning to fix it. What a breathe of fresh air!]]> http://www.wvss.net/CEOblogDetails.asp?ID=8217 Tuesday, 8 March 2011 12:00:00 GMT http://www.wvss.net/blogDetails.asp?ID=8060
Despite the growth of social media as a powerful online marketing tool, the lack of tracking and doubts over actual return on investment means that marketers around the globe still focus their efforts on email marketing, and rightly so. This article provides marketers based not just in Dubai but anywhere in the world, with information and tips on how to maximize their ROI using strategic email marketing]]> http://www.wvss.net/blogDetails.asp?ID=8060 Friday, 29 July 2011 12:00:00 GMT http://www.wvss.net/blogDetails.asp?ID=7859
Most businesses now realize that in order to get their website at the top of Google, Bing or Yahoo! is not easy. While many businesses will search for a search engine optimization (SEO) business to help them, many businesses cannot afford or have not budgeted for this expense. Whether you can or cannot afford to spend money of SEO, this article will highlight the main steps that every business should take.]]> http://www.wvss.net/blogDetails.asp?ID=7859 Friday, 22 July 2011 12:00:00 GMT http://www.wvss.net/CEOblogDetails.asp?ID=7582
We often talk to our clients about managing user expectations when it comes to a company's website. There is nothing more frustrating than promising something only to let the user down when they expect to receive. Unfortunately, there is normally no shortage of examples when trying to highlight businesses that have failed to deliver on their promises. Today's example - enter Etihad Airways]]> http://www.wvss.net/CEOblogDetails.asp?ID=7582 Wednesday, 13 July 2011 12:00:00 GMT http://www.wvss.net/CEOblogDetails.asp?ID=7209
As the launch of Google+ has been received positively around the world, how will the local authorities in the UAE and similar countries respond?]]> http://www.wvss.net/CEOblogDetails.asp?ID=7209 Monday, 7 March 2011 12:00:00 GMT http://www.wvss.net/CEOblogDetails.asp?ID=6167
There’s no doubt that mobile handsets such as the iPhone or Blackberry and tablet devices such as the iPad and countless others have changed the way that people view mobile. But have we jumped a little too far and missed a vital element for our businesses?]]> http://www.wvss.net/CEOblogDetails.asp?ID=6167 Sunday, 6 February 2011 12:00:00 GMT http://www.wvss.net/CEOblogDetails.asp?ID=5667
This article summarizes the impact of the recession on the online marketing and advertising industry in Dubai, UAE, where tightened budgets have forced businesses to address online opportunities and open their eyes to a more interactive, engaging and measurable form of communication.]]> http://www.wvss.net/CEOblogDetails.asp?ID=5667 Saturday, 21 May 2011 12:00:00 GMT http://www.wvss.net/blogDetails.asp?ID=5187
Congratulations! After weeks of design, development and testing, your new website is finally live. But now what? Most businesses focus on the creation of a great new website that they believe will provide the focal point for their online activity. However, the reality that most businesses face is that once the website is live, the post-delivery steps that should be in place are often ignored. 4 important tips are highlighted below that should help]]> http://www.wvss.net/blogDetails.asp?ID=5187 Tuesday, 5 April 2011 12:00:00 GMT http://www.wvss.net/blogDetails.asp?ID=5033
There are many misconceptions about web development and the processes involved (or should be involved). Whether you are in the industry or simply researching best practices or wed development methodologies, this blog should provide you with tips and best practices that will allow you to save time, resources and money by employing tried and tested processes during the development process. ]]> http://www.wvss.net/blogDetails.asp?ID=5033 Thursday, 28 April 2011 12:00:00 GMT http://www.wvss.net/blogDetails.asp?ID=4953
Most serious website owners/managers will pay a great deal of attention to their site's analytics, whether they use a free tool such as Google Analytics or a stronger tool such as Adobe's Omniture. Both tools highlight bounce rates as an important metric. This blog will provide you with 5 tips that will help you understand bounce rates more clearly and help you to tackle a unwanted high rate.]]> http://www.wvss.net/blogDetails.asp?ID=4953 Sunday, 24 April 2011 12:00:00 GMT http://www.wvss.net/CEOblogDetails.asp?ID=4856
The more my team and I speak to Middle Eastern business, the more we find that they are missing out on a big opportunity to drive traffic to their websites. How? By using Google Places. An estimated 20% of searches have level of local connotation, so can businesses really afford to miss out on these free clicks?]]> http://www.wvss.net/CEOblogDetails.asp?ID=4856 Wednesday, 20 April 2011 12:00:00 GMT http://www.wvss.net/CEOblogDetails.asp?ID=4844
Group buying websites such as Groupon.com have taken the world of online commerce by storm. In the UAE, a similar story is being told as market leaders GoNabit.com, Cobone.com and more recently, Groupon.ae offer deals of up to 90% off normal retail prices for local products and services. Dubai has traditionally positioned itself on offering quality products at premium prices. Exclusive businesses are now engaging in the offering of discounts of 90% off to local residents. Does it make sense?]]> http://www.wvss.net/CEOblogDetails.asp?ID=4844 Tuesday, 19 April 2011 12:00:00 GMT http://www.wvss.net/blogDetails.asp?ID=987
The continuing increase in Facebook and Twitter usage by the region’s information hungry audience has also meant that the importance of ROI has also in some cases been compromised in return for gaining a following of qualified consumers interested in their brand. In some respects, it could be argued that even within such a short space of time, the market is somewhat maturing.Great, but something’s missing...]]> http://www.wvss.net/blogDetails.asp?ID=987 Saturday, 9 January 2010 12:00:00 GMT http://www.wvss.net/blogDetails.asp?ID=986
For the past few months, a colleague and I have been preparing for a social media seminar for one of our clients - an international hotel brand with multiple hotels across the region. As strong advocates for all things digital, its probably fair to say that during the last 5 years or so, we’ve often felt like we’re banging our heads against a hard yet imaginary brick wall promoting digital interactivity to an audience willing to listen but possibly unwilling to take that extra step and learn.]]> http://www.wvss.net/blogDetails.asp?ID=986 Saturday, 9 January 2010 12:00:00 GMT