CEO Blog Summary
CEO Blog Summary
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Infographic for Arabian Travel Market Dubai (ATM Dubai) - Why now is the time for online
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4/30/2012
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Arabian Travel Market 2012 will once again bring together the entire Middle East hospitality industry for a week of high-level networking and meetings all focused around the 4 day conference. To celebrate the event this year, we've created a simple infographic summarizing the need for the industry to finally embrace online marketing and sales opportunities.
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Google's Latest Search Algorithm to Target Low-Quality, but High SEO'd Websites
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4/3/2012
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When America sneezes, the world catches a cold. I grew up listening to famous saying's such as this, and as the current Global recession shows, some are not too far away from the truth. Within the search engine industry, replace the word America with Google and the world with search engine optimizers and website managers, and you'll get a very good idea as to how dominating Google are within this multi-billion dollar industry.
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Online Reputation: Doing it the Airbnb.com way
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8/3/2011
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This morning, I received one of the most frank and honest emails from a company that I have ever received. Airbnb.com is a well known website and over the last month or so, after the homes of one of their clients was vandalized, having received much criticism after the case was handled poorly. But today, the CEO of Airbnb.com, Brian Chesky has sent a mail to all of the site's members explaining what they did wrong and how they are planning to fix it. What a breathe of fresh air!
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Website: Managing user expectations
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7/13/2011
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We often talk to our clients about managing user expectations when it comes to a company's website. There is nothing more frustrating than promising something only to let the user down when they expect to receive. Unfortunately, there is normally no shortage of examples when trying to highlight businesses that have failed to deliver on their promises. Today's example - enter Etihad Airways
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